Duracell Cars3 Consumer Contest

500 WiNNERS Stand A Chance to Get
An Exclusive Lightning Mcqueen toy car

Participate in 3 simple steps

Step - 1

Scratch the back of the Cars 3 card which is placed inside this pack to reveal a unique code

Step - 2

Answer the question: How much longer does a Duracell battery last as compared to ordinary zinc carbon batteries? A:2X,  B:5X,  C:10X

Step - 3

Send SMS to 56677. SMS to be sent as Dura(space), Unique Code (space), Answer to the question above in A, B or C(space), Your Name (space), City.

For example:

Terms & Conditions

Important: Please read these Terms & Conditions before participating in the “Duracell CARS3 Consumer Contest” (the "Contest") to be conducted as an on pack promotion by DURACELL MIDDLE EAST DMCC, implemented by Grey RC&M on-ground. By participating in the Contest, you agree to be bound by these Terms & Conditions and represent that you satisfy all of the eligibility requirements set out herein below.


(a) Entry to Contest is open to Indian residents only. Entry to participate in Contest is by way of purchasing the Duracell CARS3 promotion packs - AA8, AA4, AAA4, Ultra AA4 – and entering Contest details.

(b) In the event of a minor participating in the contest, it shall be done with the express permission of their parents/guardian. Such permission shall be deemed to have been procured before participation, and DURACELL MIDDLE EAST DMCC, shall have the authority of seeking evidence of such permission from the participants. For the purpose of these terms and conditions, all clauses herein shall be applicable and binding on the parents / guardians of minor participants.


To participate,
a) Look inside the Duracell Cars 3 contest promo pack for a scratch card, a Unique code is mentioned on it.
b) SMS the unique code to 56677, starting with DURA, an answer of a simple question. Options of answers are given on the leaflet.
c) SMS to be sent as

  • i), Dura
  • ii) Unique Code
  • iii) Answer
  • iv) Your name
  • v) City.

SMS format Example:

Example: Dura XYA456123Z C Rakesh Delhi

d) Directors, officers and employees of DURACELL MIDDLE EAST DMCC, The Walt Disney Company India, Universal Corporation Ltd. (DURACELL MIDDLE EAST DMCC distributor in India), Grey Worldwide and/or any of their respective affiliate companies, subsidiaries, agents, professional advisors, sponsors, advertising and promotional agencies, associate vendors and immediate families of each are not eligible to enter the Contest. All applicable state and local laws and regulations apply. Offer/Contest void where prohibited.

Contest Validity

a) The Contest begins on 1st of May 2017 and offer is valid till the 30th of September 2017.
b) Draw by random selection to be conducted periodically at the discretion of DURACELL MIDDLE EAST DMCC and concluded by periodically or on or before 15th of Oct 2017.
c) Winners will be intimated by our customer care center.
d) Prizes to winners to be distributed as per the decision of management.

In a state, where such contests are prohibited by the law permanently or partially.

a) Winner (SMS received by us with correct answer) will be picked by computerized random selection as per the first SMS received by the contest system from the state.
b) In case of not receiving any entry (SMS) from such state, the reserve prize will remain reserved with the organizer and it will be used as per organizer's discretion.
c) Organizer is not responsible for any delay in receiving SMS due to any technical reason.

Prize Selection.

The prize selection for the Contest will be conducted by DURACELL MIDDLE EAST DMCC, through a digitalized standard system. The decision of DURACELL MIDDLE EAST DMCC & their appointed on-ground partner will be final and binding and no correspondence will be entered into about the Contest or their decision(s).

Prize details

(a) There are 1,000 number of Lightening McQueen Toy Cars to be won in total.
(b) A Lightning McQueen Toy Car prize to winners. DURACELL MIDDLE EAST DMCC reserves the sole right to select the shape, kind, size, color, mechanism, look, sound, weight or choice of these toys.
(c) Prizes are non-transferable, and are offered on a 'NO EXCHANGE' basis for what so ever reason. The selected winners of the contest do not have the right to claim or demand or request the choice or option of asking for an alternative goodie or cash, in place of the one sent to the winner.
(d) Apart from the available prize the contest winner does not have any rights or claim against DURACELL MIDDLE EAST DMCC
(e) DURACELL MIDDLE EAST DMCC will not entertain any query, or any claim on any variation in the conditions of the gifts received or damages if any during transit / post.


(a) Incomplete entries would not be considered for prize selection.
(b) In the event of multiple entries from the same mobile number, every entry received should have the unique code from the contest product pack.
(c) The unique code must be sent only once as an official entry against that mobile number. Entries may only be submitted by individual Participants. Every unique id from the pack will be considered only once as a valid entry. If a unique id is entered twice by a different mobile number or a different individual name, only the first entry against a unique id will be considered.
(d) Group entries will not be accepted (although different individuals might have taken part in the making of an entry, only one individual whose name / number has been used for the purposes of this contest shall be the considered participant for the same).
(e) All entries must be submitted exactly sent as mentioned on the Duracell Pack bought by the sender/representative. Entries not submitted in accordance with the instructions provided in relation to this contest and the terms and conditions herewith, shall not be considered for the Contest and DURACELL MIDDLE EAST DMCC shall bear no responsibility for any such entries.

Entrants Information

The selected winners’ Personal Information (PI) will be collected to enable DURACELL MIDDLE EAST DMCC to deliver the gifts to them. Any incomplete, inaudible or incomprehensible entries may be disqualified from the Contest at the sole discretion of DURACELL MIDDLE EAST DMCC. It is the responsibility of the participants to inform DURACELL MIDDLE EAST DMCC of any change in the address of correspondence.


DURACELL MIDDLE EAST DMCC, all participating sponsors and any of their respective parent companies, subsidiaries, affiliates, directors, officers, professional advisors, employees and agencies will not be responsible for: (a) any late, lost, misrouted, garbled or distorted or damaged transmissions or entries; (b) telephone, electronic, hardware, software, network, Internet, or other computer- or communications-related malfunctions or failures; (c) any Contest disruptions, injuries, losses or damages caused by events beyond the control of DURACELL MIDDLE EAST DMCC; or (d) any printing or typographical errors in any materials associated with the Contest.

Use of Winner's Name, Photograph, Video, Likeness, etc

Except where prohibited by law, entry into the Contest constitutes permission to use winners' name, photograph, video recording, address, likeness and/or prize information, without limitation, for promotional purposes without further permission or compensation to be paid by DURACELL MIDDLE EAST DMCC, its affiliate and subsidiaries or any other entity duly authorized by DURACELL MIDDLE EAST DMCC or the and/or participating sponsors of the Contest. As a condition of being awarded any prize, except where prohibited by law, Winners may be required to execute consent to the use of their name, address, likeness and/or prize information, without limitation, for promotional purposes without further permission or compensation.


DURACELL MIDDLE EAST DMCC reserves sole right, option and discretion to suspend, postpone, cease, close or terminate this Contest at any given point of time.

Copyright Notice

DURACELL MIDDLE EAST DMCC copyrights the Contest and all accompanying materials. All rights reserved.


(a) The Contest and these Terms & Conditions will be governed, construed and interpreted under the laws of India. Entrants agree to be bound by these Terms & Conditions and by the decisions of DURACELL MIDDLE EAST DMCC, which are final and binding in all respects. DURACELL MIDDLE EAST DMCC reserves the right to change these Terms & Conditions, at any time, in its sole discretion, and to suspend or cancel the Contest or any entrant's participation in the Contest should viruses, bugs, unauthorized human intervention or other causes beyond DURACELL MIDDLE EAST DMCC’s control affect the administration, security or proper play of the Contest or DURACELL MIDDLE EAST DMCC otherwise becomes (as determined in its sole discretion) incapable of running the Contest as planned.
(b) Entrants who violate these Terms & Conditions, tamper with the operation of the Contest or engage in any conduct that is detrimental or unfair to DURACELL MIDDLE EAST DMCC, the Contest or any other entrant (in each case as determined in DURACELL MIDDLE EAST DMCC’s sole discretion) are subject to disqualification from entry into the Contest. DURACELL MIDDLE EAST DMCC reserves the right to lock out persons whose eligibility is in question or who have been disqualified.

If you have any questions about these Terms & Conditions or the Contest, please visit www.duracellcontest.in Microsite link, or enquire at Customer care number – 77770 16881. Address: 203, Abhishek Building, Off Link road, Andheri West, Mumbai 400053

c) Participant agrees to indemnify and hold DURACELL MIDDLE EAST DMCC and its agents, officers and employees harmless against all losses and damages that may occur due to an act, omission, negligence, or deliberate act of the Participant.
d) By participating in this contest, the participant also agrees to receive further communication or intimations, though sms / call / e-mail from DURACELL MIDDLE EAST DMCC, with respect to surveys, promotions, offers, or advertisements for DURACELL MIDDLE EAST DMCC for its various brands and products.
e) If you do not wish to be further contacted, please sms NOT INT to 56677.

Force Majeure

DURACELL MIDDLE EAST DMCC shall not be liable for any failure to comply with its obligations caused by weather conditions, fire, flood, strike, hurricane, industrial dispute, war, hostilities, political unrest, riots, civil commotion, inevitable accidents, acts of God or any other circumstances amounting to Force Majeure.

Dispute Resolution

These Terms & Conditions (and any dispute, difference, proceedings or claim of whatever nature arising out of or in connection with these Terms & Conditions) shall be governed by, and construed in accordance with, the laws of India and shall be subject to the Mumbai Jurisdiction only.